GULF COAST BUSHWHACKERS

I developed a centered emblem design featuring a yellow forestry mulcher surrounded by pine trees and a Gulf Coast horizon.
The circular badge format gave the logo a seal‑like authority, while the metallic silver and forest‑green typography balanced grit with polish.
The color palette — Industrial Yellow, Forest Green, Asphalt Black, and Metallic Silver — tied directly to their machinery and terrain, creating instant brand cohesion.

They wanted the Bigfoot energy without the cliché Bigfoot imagery. They needed a design that felt approachable for coffee lovers, not like a novelty gift shop. The brand had to work across bags, mugs, apparel, signage, and social media.
The solution? A massive, gentle giant silhouette with softened features. A circular badge reminiscent of national park signage. Evergreen trees and mountain lines to ground the brand in nature. A bold wordmark: BIG GUY COFFEE — strong, friendly, memorable